はじめによんでください

PUBLIC HEALTH COMMUNICATION INTERVENTIONS: Values and Ethical Dilemmas, By Nurit Guttman, 2000.

解説：池田光穂

サマリー（本書について）

'It is a timely, thought-provoking thesis, whose analytical framework has the potential to reduce well-intentioned naivete and encourage us all to critically examine the inherently political and controversial nature of the public health promotion endeavour' - Critical Public Health Examining the efforts to affect behaviour change, the author questions how far health communication can and should go in changing people's vlaues. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria.（Source: http://ci.nii.ac.jp/ncid/BA4998534）

ナリト・グートマン教授に関する情報

Prof. Nurit Guttman, Tel Aviv University

"Nurit Guttman is on the faculty of the Department of Communication at Tel Aviv University, Israel, currently the Chair of the Department. She created and heads the Participatory Social Marketing Program at the Department of Communication, at Tel Aviv University. Previously she was head of the Chaim Herzog Institute for Media, Politics & Society at the Faculty of Social Sciences, Tel Aviv University and she was on the faculty of the Department of Family Medicine at the UMDNJ-Robert Wood Johnson Medical School. She received her BA from The Hebrew University, MA from the University of Pennsylvania and doctorate from Rutgers University."

Research interests: Using media to promote social, health, safety and environmental issues, communication for health promotion, participatory deliberative processes and public participation in policy, participatory social marketing and edutainment, with a particular interest in ethical issues.

章立て

• 0. Foreword Charles T. Salmon and Introduction
  
• 1. Values in Public Health Communication Interventions: Beyond Strategic Analytic Approaches
• 2. Justifications
• 3. "They Are Always There": Values in Intervention Facets
• 4. Even When They Apply the Same Justifications, Interventions Are Not the Same: The Personal Responsibility Typology
• 5. Analyses of Intervention Types: Community Involvement
• 6. Ethical Dilemmas and Practice-Oriented Questions
• 7. Toward a Normative Approach
• 8. Appendices including with references and indexes
  

資料（レジュメ）

• 0. Foreword Charles T. Salmon and Introduction
  
• 1. Values in Public Health Communication Interventions: Beyond Strategic Analytic Approaches
• 2. Justifications
• 3. "They Are Always There": Values in Intervention Facets
• 4. Even When They Apply the Same Justifications, Interventions Are Not the Same: The Personal Responsibility Typology
• 5. Analyses of Intervention Types: Community Involvement
• 6. Ethical Dilemmas and Practice-Oriented Questions
• 7. Toward a Normative Approach
• 8. Appendices including with references and indexes
  

文献

• Public health communication interventions : values and ethical dilemmas / Nurit Guttman, Sage Publications (2000)
• Gutteman, Nurit(1996), Values and Justifications in Health Communication Interventions: An Analytic Framework, Journal of Health Communication, Volume I, pp. 365-396, (Guttman_1996_Health_values.pdf) with password

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